Business 6 days ago

FIFA World Cup Hits Peak As Argentina Edges Out Rivals

FIFA World Cup Hits Peak As Argentina Edges Out Rivals

KARACHI: The excitement surrounding the ongoing FIFA World Cup 2026 has reached a fever pitch across Pakistan as the highly anticipated quarterfinal matches get underway. Football fans filled local cafes and public screening areas to witness a dramatic clash where Lionel Messi’s Argentina narrowly defeated Egypt amid highly controversial refereeing decisions.

Despite cricket dominating local screens, this tournament has secured immense digital traction on TikTok and Instagram, driving massive engagement and seasonal sports viewership numbers across the country.

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